A marketing firm whose website was undercutting its own pitch.

The situation

There is a particular problem agencies have: prospects judge your marketing by your own marketing. A site that does not match the quality of the work is not a neutral cost — it actively argues against you before the first call.

On top of that, the site was hard to maintain, which is how websites die. Not in one decision, but in a hundred small updates that never get made because the process is annoying.

What we changed

• A full rebuild so the site reads at the same level as the brand.
• Migration onto a platform the owner can actually manage. This was the real brief. A beautiful site she has to email us to change is a worse outcome than a good site she controls.
• A clean, consistent launch — no half-migrated content, no broken links left as somebody else’s problem.

What happened next

Retained for ongoing support. The relationship continued past launch, which for a client who can now edit her own site is a choice rather than a dependency — and that is the point.